eWavelength Presents...

DIGITAL MARKETING MASTERCLASS 2019

Digital Marketing Training

2019

Abu Dhabi, UAE

Use digital channels to

boost your brand and business

UAE Digital Marketing Consultancy, eWavelength, is one of the few companies offering Digital Marketing Training in Abu Dhabi.

 

Having taught in Prague, Brussels, Amsterdam, London and Madrid, eWavelength wanted to bring Digital Marketing Masterclasses to Abu Dhabi and Dubai.   We hope you have the chance to join our experienced trainer, who also trains for Google's Digital Training Academy.

You will learn:

  • How to bring your company together with one shared approach to planning and managing your digital channels to drive leads

  • How to design and plan an online campaign

  • How to understand the power of customer experience analysis

  • How to take inspiration from the most successful digital marketing campaigns in the world

  • How to design a marketing campaign like a top Google executive 

Who is this course designed for?

  • Marketing Managers

  • Brand Managers

  • Freelancers

  • Business Owners

  • Corporate Marketing teams in the UAE

Bringing your team together

Feedback received on previous courses: 

- It was brilliant to learn an effective strategic model that we can now role out to the whole company 

 

- In 2 days we all learned how to approach our digital campaigns in a united way, wherever we are in the world!!

 

- A game-changing course with customer experience at its heart 

 

- Techniques we can put into place, straight-away for our next campaign

 

Here is an overview of the learning modules. These can be tailored for corporate clients to meet their exact needs:

Module 1

  • Introductions over breakfast

  • Switching to a customer-focused approach for the digital world

  • Group exercise: Your objectives defined!

  • Case studies. Look who's nailing it. Which campaign received over 86million views and why?

  • Digital Branding v Sales: Do you know the difference? You need to.

  • Group exercise: Profiling your customer

  • Finding the moments that matter 

  • Group exercise: Mapping out your Customers' Journey

  • Truly understand your customer and see your results go sky high

  • Your Digital Marketing Tool kit. What's it contain?

  • Search Engine Marketing, SEO, PPC. Learn why these are important

  • Online Advertising. Video, retargeting, programmatic, social

  • Build a winning strategy

  • Group exercise: Target the right person, right message, right time

  • Bringing customers to your door

  • Group Exercise:  Nailing it. Time to create the most impactful Campaign Plan the UAE has ever seen!

Module 2

  • Using digital media to build awareness, consideration, purchase, loyalty

  • Social Media overview of all the different techniques

  • Group Exercise: One page Marketing Model
  • Using social channels to build relationships

  • Turning social relationships into sales opportunities

  • Content Marketing. Why do we need this?

  • Video. Massive growth industry. Don't miss out.

  • Evaluating types of content (images, text, video etc.)

  • Digital Analytics. Yawn, yawn, but you need to know it!

  • Group Exercise: Measure your success

  • Assessing digital measurement 

  • Testing and campaign optimization

  • Digital campaign integration

  • Group Exercise: Finalising your winning strategy and plan

  • Group Exercise: Post-workshop action plan

Trainer - Rosie Seldon

 

Rosie has worked with many brands on large-scale digital transformation programmes, customer experience mapping and digital campaigns.

 

She is currently a

 

  • Trainer for Google Digital Academy, London

  • Director of eWavelength, Digital Marketing Consultancy

  • Supporting may Abu Dhabi brands across the region

 

Specializing in:

 

  • Digital Marketing Strategy

  • Online Customer Experience programmes

  • Online Marketing Campaigns

  • Analysing Digital Marketing results

  • Social Media Marketing

But don’t take our word for it… Here is what our previous students thought.

"The course exceeded my expectation. A high standard of training and interactive sessions gave us all the latest know-how on how to manage our digital strategies in a hands-on way and deliver results!"

- Claire Cooke, Content Strategist, Etihad, Eg+ and Women in Business

"A very useful, relevant and captivating workshop, providing many skills & tools which can be directly applied to my business. Throughly enjoyed." 

- Britt Wilks-Lingam, Managing Director, Aliya Trading FZC

"Great overview of digital marketing and practical exercises to use the tools discussed in the course."

- Donna Fergus, Senior Marketing Manager, Yas Island

"Very interesting and informative course. Extremely knowledgeable and experienced presenters. Felt lucky to be here and gain insights for my business​."

- Laura Willing, Operations Manager, Kidzventure Nursery

"Very interesting and informative course. Extremely knowledgeable and experienced presenters. Felt lucky to be here and gain insights for my business​."

- Laura Willing, Operations Manager, Kidzventure Nursery

"After doing this workshop, I get more motivation to promote my business for Aloe Vera products, and I have the right keys in my hand to progress. I know how to target my future customers and I'm ready to ROCK!"

- Barbara Kari, Forever Living

"I feel that I have expanded my knowledge on digital marketing by two fold and that my confidence in abilities and knowledge more so. Would most definitely recommend."

- Brannan New, Marketing Assistant

© 2020 eWavelength Digital Marketing Consultancy.

Marketing Consultants registered in the UK & UAE

Covering marketing activities in Dubai, Abu Dhabi, RAK, UAE, Bahrain, UK and Europe

Contact us: 00971 52 5657334

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