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eWavelength Presents...

SOCIAL MEDIA 

TRAINING

Social Media

Dubia & Abu Dhabi, UAE

Learn the secrets of successful social media from a

Google Trainer and UAE social media consultancy!

Premier UAE Digital Marketing Consultancy eWavelength is bringing 2 action packed days of pure Social Media marketing content from a Google Trainer who has taught in Prague, Brussels, Amsterdam, London and Dubai.

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Google Training in Abu Dhabi

You will learn:

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  • To understand what motivates your customers to engage with you online

  • To identify the social media channels which are most relevant to your organisation

  • To plan and integrate your social media strategy with greater confidence

  • To create high quality posts that boost engagement

  • Know the tools and techniques to get the most from your social media time

  • To develop an understanding of how to measure whether your campaigns work

  • To identify areas for further development and set goals for your organisation

A Unique Learning Experience

Learn in a fun and engaging way, from experts in the field.

Take away new skills, which you can start using immediately!

Learn the Secrets of Successful Social Media

Smart organisations looking to boost sales understand that social media needs to be an integral part of their strategic marketing plan.  But how to be effective, and how to get ahead of your competitors, are challenges which need to be solved.

This 2 day programme is both practical and strategic.  Taught interactively with a mix of fun hands-on exercises and supported with theoretical content, you’ll learn how your customers experience social media, gain insight into the social media channels relevant to your organisation, and be able to use your new knowledge to design, optimise, deliver and measure your social media marketing campaigns

MAXIMISE YOUR POTENTIAL

Who is this course designed for?

 

Organisations that want to harness the power of social media to boost business success, and marketing professionals who:

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  • Need to understand how to incorporate social media as part of their strategic goals

  • Look for ways of optimising their existing social media activities

  • Want to understand how to use social media to increase return on investment

  • Need to create a social media marketing strategy, and systematic way of working

  • Look for ways to monitor and measure their social media effectiveness

INTERACTIVE AND DYNAMIC

By the end of the 2 days, you will be able to:

 

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  • Plan an effective social media strategy with confidence

  • Create high quality posts that boost engagement

  • Know the tools and techniques to get the most from your social media time

  • Develop an understanding of how to measure whether your campaigns work

  • Identify areas for further development and set goals for your organisation

Module 1

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Principles of Social Media

  • Understanding the psychology of social media

 

Social Media Platforms and How to Use Them

  • Designing a social media policy

  • Facebook and Twitter ‘how to’ guides

  • Overview of other channels dependent on group interests

  • Managing your reputation online

Module 2

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Designing Your Social Media Strategy

  • Step by step guide and framework to follow

  • Agreeing your KPI’s (Key Performance Indicators) 

  • Examine all the techniques from influencers to competitions to polls, and more

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Measuring and Reporting

  • Developing practical skills to help track your links

  • Understanding built in reporting tools (FB Insights, Google Analytics) and the useful information you can obtain from them

  • Using social media listening tools

Digital Trainers - Rosie Seldon and Team

 

Rosie founded eWavelength in London in 2011, and has been growing her team in the UAE for the past two years. As the Director & Head of Digital Strategy, Rosie has over 20 years of experience in both traditional and digital marketing.

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Previously in the UK, Rosie was responsible for outlining the digital vision and strategy for HSBC’s UK Website which has over 8 million visitors a week. She has also worked on large projects with global companies including Lloyds Bank, as well as assisting many smaller companies with their marketing strategies in order to drive sales and increase brand awareness.

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Rosie is an expert trainer, running digital workshops and training courses across Dubai and Abu Dhabi. She has been recently selected as one of only a few trainers across the world, who delivers Digital Branding Masterclasses around the globe for Google.

Here is what our students thought of previous courses.

" A high standard of training and interactive sessions gave us all the latest know-how on how to manage our digital strategies in a hands-on way and deliver results!"

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- Claire Cooke, Content Strategist & Managing Director, CWIB

"Looking forward to working with Rosie and the team again" 

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- Britt Wilks-Lingam, Managing Director, Aliya Trading FZC

"Great overview of digital marketing and practical exercises to use the tools discussed in the course."

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- Donna Fergus, Senior Marketing Manager

"Felt lucky to be here and gain insights for my business​."

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- Laura Willing, Operations Manager, Kidzventure Nursery

" I have the right keys in my hand to progress. I know how to target my future customers and I'm ready to ROCK!"

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- Barbara Kari, Forever Living

"I feel that I have expanded my knowledge by two-fold and my confidence, abilities and knowledge more so. Would most definitely recommend."

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- Brannan New, Marketing Assistant

Bespoke courses available for companies as well as 1-2-1 training.

Please email info@ewavelength.com

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