Strategic Marketing Plans delivered by Top Global Marketing Experts
eWavelength is led by Rosie Seldon, a freelance trainer for Google, who runs digital Brand Labs all over the world, to help Google’s top clients map out their Digital Plan and Digital Transformation programmes. From Ethiopia to Madrid and from Dubai to London, we've helped organisations all over the world.
Using Google's frameworks, eWavelength identifies the most innovative and impactful ways of building brand equity and awareness by developing strategic marketing plans. In addition to this, we also map out customer journey, enhance customer experience, develope personas and outline important KPI's and targets.
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Map Out A Digital Marketing Plan: Including buyer personas, channels, budgets, segments, creative content and data-driven analysis.
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Show you how to successfully use the Marketing Funnel.
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Segment buyer personas into different stages of the marketing funnel and show you how to nurture them every step of the way.
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Explain Google's SEE THINK DO CARE MODEL where you move the customer seamlessly from the awareness stage to the conversion stage.
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Forecast key performance indicators for each stage of the marketing funnel.
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Learn how to do a test and learn strategy where optimisations are critical to improving responses.
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Use data to test and forecast.
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Develop a 12-Month Marketing Plan: Where the objectives are mapped out well in advance and metrics are put in place to track progress.
WHAT PEOPLE SAY
DONALD BRADLEY
CEO, SAVILLS
Top marketing professionals who will be a great asset to their clients.
CLAIRE COOKE
ETIHAD
A high standard of training and interactive sessions gave us all the latest know-how on how to manage our digital strategies in a hands-on way and deliver results!
ETHIOPIAN AIRLINES
Best strategic workshop ever.
eWavelength will create a digital marketing plan that matches the customer journey to your strategic marketing objectives:
• Objectives and KPI’s
• Competitive Landscape
• Customer Personas
• Customer Journey Mapping
• Channel recommendations
• Social Media Planning
• Content Marketing Strategy
• SEO & SEM Marketing
• Google Advertising
• Implementation
• Targets
• Budgets and Forecasting
BRAND STRATEGY WORKSHOPS
eWavelength can conduct a series of virtual half day workshops, inspired by Google and other tech giants. It is led by our Managing Director Rosie Seldon who supports Google as one of their freelance trainers on their Digital Brand Lab Programme. Having worked with many clients, Rosie will show you the power of the “Customer First” Google methodology. By gaining in-depth understanding of your brand, your product and most importantly your customer’s needs, you will create a foolproof strategy.
Key Deliverables:
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2 x half day workshops (each session approx. 3 hours in length)
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Brand objectives
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SWOT Analysis
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Competitive analysis
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Size of audience
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Evaluate and analyse different entry to market strategies
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Getting into the mindset of the Customer
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Brainstorm Personas – target segmentation
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Customer First Thinking
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Understanding the customer journey
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Identify needs of personas
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Matching needs to brand
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Brainstorming key themes and key messaging
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Selecting marketing, digital and social media channels
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Financial forecasting and sales numbers
HIGHLIGHTS OF THE WORKSHOPS
ABU DHABI, MADRID, MILAN, DUBAI, LONDON, PRAGUE, ADDIS ABABA, BUCAREST, BRUSSELS, AMSTERDAM
