//Social Media Manager
Location: Abu Dhabi
Duration: Fulltime
On - Going
The Social Media Manager will ultimately be responsible for planning, implementing, managing, monitoring and reporting the client’s Social Media strategy for a well-known Abu Dhabi brand. Ensuring that the client’s Social Media campaign KPI’s are aligned with the marketing objectives.
Operational
Digital Experience
-
Digital knowledge and experience managing digital ad campaigns preferred
-
Understanding of SEO (Search Engine Optimization)
Social Media
-
Experience designing, planning, implementing, monitoring and reporting on ad campaign’s performance essential
-
Experience with Facebook and Google advertising and analytics
Ensure delivery of Social Media planning, implementing, monitoring and reporting steps are followed:
Social Media Strategy
-
Review competitor’s social media
-
Set clear and specific goals and objectives for all social media channels individually
-
Discuss key themes and messages
-
Discuss content style
-
Discuss graphic style
-
Discuss and develop video style
-
English vs Arabic
-
Knowledge of Key dates (International and National days)
-
Meet with client to review social media strategy
-
Approve final social media strategy with client and eWavelength
-
Ensure final client sign off before proceeding with campaign
Campaigns
-
Suggest campaign themes and promotional ideas for social
-
Produce Campaign calendar high level
-
Review incentives and competitions
-
Develop Project Plan & Handover dates
-
Boosting strategy High level
-
Agree on last minute request timeline
-
Review
-
Approve
-
Sign off
Posting
-
Write posts
-
Discuss posts with graphic designer
-
Create design with image preview
-
Send first draft
-
Review
-
Update edits
-
Finalise design
-
Purchase images
-
Review
-
Approve
-
Sign off
Community Management
-
Agree strategy for managing the online community
-
Set up discussion boards
-
Write guidelines for responding to comments
-
Agree approach
-
Write standardised answers
-
Social media guidelines and policy
-
Branded style for posts
-
Tone of voice
-
Discuss
-
Agree
Reporting
-
Reporting (daily, weekly)
-
Analytics Reports
-
ROIs
Relationship Managemet
-
It is essential to have develop and maintain strong stakeholder relationships, ensuring cultural sensitivities are respected.
-
Work closely with client and graphic designer for delivery of digital assets
-
Social media reporting -monitor, analyse and prepare social media reporting, ensuring campaign KPI’s are aligned with campaign objectives
-
Develop and maintain strong stakeholder relationships
Personal Specification
Minimum Experience
Educational Qualifications
Technical Knowledge
Other Requirements
Language
-
Demonstrated experience creating, implementing and monitoring social media campaigns
-
Weekly reporting on social media campaign performance KPIs and ROI
-
Ability to work with multicultural teams in a professional manner
-
PowerPoint and Excel
-
Ability to interpret reports from Google, Facebook and Adobe analytics
-
Social media experience managing social media ad campaigns and reporting
-
Ability to write authentic copy that is reflective of the tone and voice of the client’s brand
-
Ability to work closely with client and graphic designer to deliver creative assets required
-
Strong relationship management skills with Internal and External stakeholders
-
Strong communication skills
-
Ability to identify potential negative or crisis management situations across client’s social media platforms
-
Continual monitoring of client’s competitor’s social media platforms
-
Ability to translate and communicate data into actionable items
-
Excellent time management skills
-
High attention to detail
-
Ability to work under tight deadlines
-
Excellent English – spoken and written
Min 1-4 years of Digital and Social media experience
Diploma level as a minimum
-
Understanding of social media platforms, (Facebook, Twitter, Instagram, YouTube, Pinterest etc.)
-
Proficient in Facebook and Google analytics