Strategic Marketing Plans and Digital Strategy Workshops delivered by Top Global Marketing Experts
Our consultants not only help our UAE clients map out their digital marketing plans, but they also work for Google, running workshops for Google’s top global clients across the world. All leading companies are struggling to keep up with the pace of change, yet they know how vital it is, to keep up-to-date with digital technology and the latest marketing techniques. We help companies map out their Digital Plan and Digital Transformation programmes. From Dubai to London, from Africa to Madrid we've written strategic plans, and delivered workshops, for organisations all over the world.
Leading companies such as Google understand how to deliver successful digital marketing programmes. We share these learnings with you. We show you the most innovative and impactful ways of building brand equity and awareness in this digital age. We also share the importance of mapping out your customer's journey, enhancing your customer 's experience, and truely monitoring your KPI's and targets.
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Map Out A Digital Marketing Plan: Including buyer personas, channels, budgets, segments, creative content and data-driven analysis.
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Show you how to successfully use the Marketing Funnel.
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Segment buyer personas into different stages of the marketing funnel and show you how to nurture them every step of the way.
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Explain Google's SEE THINK DO CARE MODEL where you move the customer seamlessly from the awareness stage to the conversion stage.
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Forecast key performance indicators for each stage of the marketing funnel.
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Learn how to do a test and learn strategy where optimisations are critical to improving responses.
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Use data to test and forecast.
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Develop a 12-Month Marketing Plan: Where the objectives are mapped out well in advance and metrics are put in place to track progress.
WHAT PEOPLE SAY
DONALD BRADLEY
CEO, SAVILLS
Top marketing professionals who will be a great asset to their clients.
CLAIRE COOKE
ETIHAD
A high standard of training and interactive sessions gave us all the latest know-how on how to manage our digital strategies in a hands-on way and deliver results!
ETHIOPIAN AIRLINES
Best strategic workshop ever.
We will create a digital marketing plan that is linked to your customer's journey:
• Objectives and KPI’s
• Competitive Landscape
• Customer Personas
• Customer Journey Mapping
• Channel recommendations
• Social Media Planning
• Content Marketing Strategy
• SEO & SEM Marketing
• Google Advertising
• Implementation
• Targets
• Budgets and Forecasting
BRAND STRATEGY WORKSHOPS
eWavelength can conduct a series of virtual half day workshops, inspired by Google and other tech giants. Our workshops are led by our team of consultants who also support Google as freelance trainers. Having worked with many clients, we will show you the power of the “Customer First” Google methodology. By gaining in-depth understanding of your brand, your product and most importantly your customer’s needs, you will create a foolproof strategy.
Key Deliverables:
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2 x half day workshops (each session approx. 3 hours in length)
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Brand objectives
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SWOT Analysis
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Competitive analysis
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Size of audience
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Evaluate and analyse different entry to market strategies
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Getting into the mindset of the Customer
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Brainstorm Personas – target segmentation
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Customer First Thinking
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Understanding the customer journey
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Identify needs of personas
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Matching needs to brand
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Brainstorming key themes and key messaging
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Selecting marketing, digital and social media channels
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Financial forecasting and sales numbers
HIGHLIGHTS OF THE WORKSHOPS
ABU DHABI, MADRID, MILAN, DUBAI, LONDON, PRAGUE, ADDIS ABABA, BUCAREST, BRUSSELS, AMSTERDAM
REQUEST A FREE CONSULTATION
ADGM, 15th Floor, Al Khatem Tower. Al Maryah Island, Dhabi, UAE