Reving up for Formula 1 at the Abu Dhabi Grand Prix at Yas Marina Circuit

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Yas Marina Circuit was look for a team who can deliver 400+ pages worth of website content before the 2019 Grand Prix. The Yas Marina Circuit team was looking for a highly experienced content team who could deliver content of the hihgest quality within the set deadline. The following content requirement was put on the table for eWavelength to provide:

  • Deliver website content for all the major events and experiences held at the track.

  • Support and detail all the 2019 F1 Grand Prix event organisation information across mobile and web.

  • Develop copy for an advanced ticketing system, with over 40 different ticketing options.

  • Creating and writing content from scratch in Arabic and English.

  • Managing the imagery and making all content SEO friendly.

The Yas Marina Circuit website was part of the wider #YasIsland IT infrastructure. This meant a fast learning curve for the team. The following approach was proposed to make the process effcient:

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Developing a content matrix to meet website content requirements.

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Onboarding bilingual content specialists to deliver Arabic content.

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Researching keywords to deliver SEO optimized content.

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Web development specialist to speed up content upload and delivery.

The Yas Marina Circuit website was part of the wider #YasIsland IT infrastructure. This meant a fast learning curve for the team. The following approach was proposed to make the process effcient:

400+ pages of website content

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Bi-Lingual content in Arabic and English

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SEO optimized imagery and content

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