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Reving up for Formula 1 at the Abu Dhabi Grand Prix at Yas Marina Circuit


Yas Marina Circuit was looking for a team who could deliver 400+ pages worth of website content before the 2019 Grand Prix. The Yas Marina Circuit team needed an experienced content team who could deliver the highest quality copywriting in Arabic and English within the set deadline. The following content requirement was put on the table:

  • Deliver website content for all the major events and experiences held at the track.

  • Support and detail all the 2019 F1 Grand Prix event organisation information across mobile and web.

  • Develop copy for an advanced ticketing system, with over 40 different ticketing options.

  • Creating and writing content from scratch in Arabic and English.

  • Managing the imagery and making all content SEO friendly.

The Yas Marina Circuit website was part of the wider #YasIsland IT infrastructure. This meant a fast learning curve for the team. The following approach was proposed to make the process effcient:


Developing a content matrix to meet website content requirements.


Onboarding bilingual content specialists to deliver Arabic content.


Researching keywords to deliver SEO optimized content.


Web development specialist to deliver content upload and delivery at speed.

Working at speed

400+ pages of website content


Bi-Lingual content in Arabic and English


SEO optimized imagery and content

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